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GEICO, Lucas Oil Products will sponsor Morgan Lucas Racing

If you happen to be walking through the pits of any NHRA Full Throttle drag race in 2009, don’t be surprised if you see a caveman kibitzing or a six-foot-tall gecko hanging out in Morgan Lucas’ pits.

Morgan Lucas Racing and GEICO Inc., a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.A), have announced the joint multiyear sponsorship of the Forrest Lucas-owned NHRA Lucas Oil Top Fuel dragster for the 2009 NHRA Full Throttle Drag Racing Series season. Morgan Lucas, 25, pilots the GEICO/Lucas Oil dragster, with Jimmy Walsh heading up the drag racing team as crew chief.

“We are very excited to have a sponsorship deal in place with Morgan Lucas Racing,” said Eric Vaden, GEICO’s media buyer in charge of Motorcycle and Powersports products. “We firmly believe this team will post some wins next year and Morgan will be a great spokesperson for our company and our line of Powersports insurance products.

“We are planning to use this sponsorship and Morgan specifically to help us get the word out about all the insurance products GEICO has to offer. We aren’t just car insurance anymore, and we have great rates on insurance for all the other things that move them. The tricky part to all of this is just getting people to pick up the phone and call us. We know we have great products with great rates, and we are hopeful that this partnership with Lucas will help us get a few more folks to give us a try.”

GEICO, Government Employees Insurance Co., headquartered in

Chevy Chase, Md., dates back to GEICO’s first customers in 1936, who were government employees and military personnel. Founder Leo Goodwin went into business determined that he could deliver automobile insurance at reduced prices by selecting prime customer groups and marketing directly to them. Goodwin succeeded in driving down operating costs and passing on the savings to policyholders up front as discounts. GEICO continues to find ways to manage its business costs to offer saving to all drivers today.

GEICO has 8.5 million policyholders and growing and insures more than 14.4 million vehicles. It is the third-largest private-passenger auto insurer in the

United States based on the latest 12 months’ written premium with 23,000 GEICO associates based in 12 major offices around the country. One key note of its business is that it is open 24-7, seven days a week, 365 days a year. In addition to auto insurance, GEICO offers customers insurance products for motorcycles, all-terrain vehicles (ATVs), boats, homes, apartments, and mobile homes. Personal umbrella protection and life insurance are also available.

The new sponsorship was unveiled Friday at the PRI Show in Florida.

“We couldn’t be any happier at Lucas Oil Products and Morgan Lucas Racing than having GEICO onboard as our major sponsor in 2009,” said Morgan Lucas. “It’s a big step for us in 2009, and seeing their plans for the year will definitely bring excitement to our race team and the NHRA. We’re looking forward to having a great season and taking GEICO with us to the winner’s circle. I know I’m looking forward to their promotional ideas in drag racing giving us a promotional boost.”Lucas Oil Products stepped up in 2006, announcing its sponsorship of the newly built, state-of-the art Lucas Oil Stadium for the 2007 Super Bowl champions, the NFL Indianapolis Colts. Lucas Oil is involved in an array of motorsports sponsorships, including being the official motor oil of NHRA.